B+Healthy Fresh Food Market continues to expand its presence of good health in the inner-city. Since 2018, the marketplace has provided healthy and flavorful food and beverage options to neighborhood residents.

Owner Kaptah AmenRa Xi Amaru continues to work to expand the markets in Rochester. In May 2021 he opened the doors to the second B+Healthy location. The address is 1508 Dewey Ave. This expansion makes it more accessible for people living in the city’s Northwest quadrant to access healthier foods.

The food market has also enhanced its educational and cultural experiences it provides to customers. Every Sunday community members meet at a private, off-site location for a “Sunday Service” type of experience. Workshops and discussions are held to help community members with financial goal-setting and personal development.

“We believe our customers should grow with us,” said Shaquele Glover, a Chef at the new location.

Glover talked about how the business is becoming a hub for healthy eating, healthy conversations, and healthy decision-making. “When community members visit our locations they get more than what they expect.”

This stands true for Okanlawon Hasan, a frequent B+Healthy Customer. Hasan is a physical fitness trainer. He says supporting the Black-owned business aligns with his lifestyle. “I typically come to B Healthy after a workout session,” said Hasan. Hasan visits the store for smoothies packed with protein to help his body recover faster from a workout. He also enjoys resources and healthy tips shared while dining in. Hasan continued to share reasons why it’s important to have B+Healthy as an option in the inner-city, ending with: “It’s just good for the mind, body, and soul.”


The new location is open Monday through Friday from 7 a.m. until 7 p.m. and from 8 a.m. to 5 p.m. on Saturdays. Hours slightly vary from the original site located at 442 Genesee Street. Both locations are closed on Sundays to focus on the financial and personal development weekly services.

People from the neighborhood interested in learning more about B+Healthy workshops are encouraged to visit either locations and place an order to dine-in. This is where it’s likely they’ll engage in healthy conversation with staff who can extend an invitation to attend the weekly sessions. For more information visit www.BhealthyFreshFoods.org.