Watch our new play video, and check back soon for details on #PlayROCs Your Neighborhood 2019.




Thank you for making #PlayROCs Your Neighborhood 2018 a day to remember. Click the picture above for tips on how to host your own play day.


At Healthi Kids we believe in the power of play! Play is important to the physical, social and emotional health of each child and can happen throughout the year. Play ROCs is a Healthi Kids initiative that is bringing back Play in Rochester and Monroe County! 



Play in the Rochester City School District: 

Healthi Kids continues to be champions for daily recess in the Rochester City School District. For the last four years, Healthi Kids has advocated for the implementation of a 20 minute recess policy in the district's wellness policy and for the creation of a clause in the Student Behavior Resource Manual that prohibits recess being taken away as a form of punishment. In our recess observations, we've monitored how well the recess policy is working and seen that barriers still exist to its full implementation. For more information about our work in recess visit our Be Active Resource Page


Healthi Kids has partnered with the Rochester City School District's Parent Advisory Council (PAC) and the Parent Leadership Training Institute (PLTI) to engage RCSD School Board candidates on the issue of play. With primary elections happening September, 10, 2015 it is important for the community to understand where each candidate stand as they have authority to change the district’s policies and practices. Learn more about the School Board candidate questionnaire below:



Building a Playable Rochester:

Making our city playable is a benefit to the entire community, playable cities build community, foster economic development, creates healthy places, and supports children’s physical, social and emotional development. Nontraditional play infrastructure such as playful sidewalks and bus shelters, pop up playgrounds and colorful crosswalks allow for play to happen anywhere. Learn more about the benefits of a playable city and possibilities to make Rochester playable below:



Playability Planning

Healthi Kids has worked with communities throughout Rochester to answer the question, "where do children play?" After talking to residents, neighbors, community members, and (most importantly), kids, Healthi Kids created five Playability Plans to highlight where play is happening, where we wish play was happening, and what we could do to make play better for everyone. Check out our findings and neighborhood recommendations below:





The Facts

What affects play in Rochester? Our data below highlights where play is happening, where it's not, and what the barriers are to having kids play every day.





Bring Play to your Neighborhood!

Play days' are a great way to bring back play into your neighborhood! Learn how you can host your own play day with our Play Day Toolkit which walks you through the permit process, things to remember, and gives game ideas! Want to see how other neighborhoods in Rochester have created play in their community? Visit the gallery!


For some ideas, check out our galleries from past play days:

  • PlayROCs your Neighborhood (July 2016) - 
    • On July 16, 2016 over 14 neighborhood groups, block clubs and community organizations hosted 12 play days across the City of Rochester to raise awareness of the need for safer more accessible places to play in their neighborhood. 
  • Parking Day (September 2015) - 
    • On September 18, 2015 - Healthi Kids took over the space in front of Rundell Public Library to host a pop up play day for adults! 
  • Snow-Much Fun (February 2016) - 
    • On February 27, 2016, Healthi Kids, the City of Rochester Department and Recreation and Youth Services and The Strong Museum of Play hosted a play day to demonstrate how we can play 365 days a year even when the temperatures drop! 
  • Treyer Street Play Day (August 2013)
  • Tilden Street Play Day (August 2013)

Play Day Toolkit: